AVAILABLE NOW
Groundswell: The Unseen Wave of Business Growth
If you want rapid, healthy, and sustainable growth for your business, there’s no shortcut. Hacks and tactics promising 10x growth might yield short-term results but won’t provide long-term gains. It’s time to rethink chasing “hactics” and shift your growth mindset to unlock the hidden potential within your business that can quickly generate ongoing waves of profitability.
Scott Martin calls this Groundswelling—galvanizing the hearts and minds of your audience to create buy-in, momentum, and untold power to grow your business.
In this book, Scott walks through the four steps to creating a Groundswell: building your plan, giving value without expectation, growing your marketing ecosystem, and transforming your customers into advocates. You’ll have clarity on your purpose and finally be free to control your spending and growth without relying on paid advertising or gimmicks.
With patience and a focus on building relationships, you can unleash the exponential impact of building your Groundswell on your bottom line and the soul of your business.
-
“Groundswell forms the perfect metaphor to describe the phenomenon of market participation that self perpetuates and carries your business on its momentum. You’ll enjoy each chapter with its simple to understand concepts that fit together into a winning strategy for any business wanting to stop paddling and start riding ahead of an engaged and loyal community.”
“Scott A. Martin's writing is engaging, and his passion for helping businesses grow shines through on every page. By the time I finished "Groundswell," I felt empowered to take control of my spending and growth without relying on paid advertising or short-lived tactics. Instead, I have embraced the concept of Groundswelling and have already started to see the benefits it can bring to my bottom line and the soul of my business.”
“When Scott first started talking about Groundswell I was immediately captivated. It just felt clean and natural. It was fabricated or inauthentic. I didn’t get that “yucky” feeling I’d felt with so many other approaches, books and “funnel” marketing approaches. Scott has started a groundswell for all of us. We can catch the first waves or the last. Your choice! When you get feel the waves, you’ll be hooked in learning to create your own groundswell!”
-
>> Get it here <<
-
PRAISE FOR GROUNDSWELL: THE UNSEEN WAVE OF BUSINESS GROWTH
-
![]()
“Like the great Wayfinders who navigated the vast Pacific, Scott Martin is a navigator for these times. His book masterfully demonstrates the subtle and profound interplay between nature and business. For anyone seeking greater advancement and meaning in their lives and professions, Groundswell is a must-read!”
— Dr. Elizabeth Lindsay, National Geographic Explorer -
![]()
“Windswells are waves made by the wind—all on the surface and not very reliable. That’s traditional brand marketing. Groundswells come from the core of the ocean, carry forward for hundreds of miles, and are rock solid in their delivery. That’s the kind of brand marketing Scott is talking about. Why would you want anything else?”
— Geoffrey Moore, author of Crossing the Chasm and Zone to Win -
![]()
“Scott Martin’s intuitive awareness of the physics of marketing, waves, and groundswell—as displayed on the pages of this book—is why this form of guidance becomes vital to anyone wanting to succeed in their life personally, professionally, and socially. This gives you the authority to intelligently ‘go for it’—without timidity.”
— Guru Singh, CEO Kundalini University -
![Michael Brenner]()
“In Groundswell, surfer, marketer, and entrepreneur Scott Martin brilliantly connects the power of waves to the idea that radical empathy and a focus on people can drive profitable growth. This is a must-read for anyone weary of the status quo and ready to make a change, however small, to start building a groundswell.”
— Michael Brenner, author of Mean People Suck -
![Gina Biancini]()
“This book provides a blueprint for any creator exploring how to create a community with impact and a sustainable business at the same time. The surfing metaphor of a groundswell is perfect for building a movement. If you’re searching for a contemporary approach to create an independent and important brand this book is for you.”
— Gina Bianchini, CEO & Founder of Mighty Networks and author of Purpose: Design a Community & Change Your Life. -
![Joe Pulizzi]()
“You could just start a regular, old business. Or, you could start a movement that makes a real impact on the lives of others while living out your dreams and passions. Sounds better, right? Much better. This book will be your guide.”
— Joe Pulizzi, author of 6 bestselling books including Content Inc. and Epic Content Marketing
This book isn’t a traditional marketing how-to book. It’s packed with personal anecdotes that show how passionate I am about crafting sustainable marketing strategies.
When it comes to brainstorming and coming up with excellent content marketing ideas, I’m definitely no stranger. I’ve spent 25 years exploring marketing strategies from A to Z. There’s very little I haven’t seen or tried.
In Groundswell, I want to tell you about a better way to think about crafting marketing campaigns. By comparing marketing and nature, I’m going to show you how everything in the business world is intrinsically connected.
When part of your business’s ecosystem isn’t functioning well, everything else eventually crumbles. Building your marketing framework on a strong business foundation is essential if you want to see strong ROIs. Creating a great marketing strategy can be such a rewarding journey. Let’s go down this road together.
THE RHYTHM OF A GROUNDSWELL WORKBOOK
Sign up to our newsletter below to be the first to be notified when the print and digital versions of the Rhythm of a Groundswell Workbook are ready.
This step-by-step guide will be the ultimate resource and north star for the impact creators who are serious about building an authentic, sustainable business.