SERVICES
Brand Guide
Business Strategy
Launch Plan
Content Marketing Systems
Marketing Plan and Templates
Delivery and Training
Paid and Ongoing Campaigns 
Events / Customer Experiences
Film and Photo Content 

SUMMARY
We developed the entire marketing ecosystem for Basecamp Motorsports. Basecamp’s origin was a 60-year-old brand that was renamed and branded into a company that is now iconic in Canadian motorsports. 

Groundswell designed the brand and strategy to be completely congruent with the audience they needed to connect to. The brand was so well received that over 30 sledders wrapped (at their own expense) Basecamp’s brand permanently on their coveted Ski-Doos the first winter.