Purcell Heliskiing

Katie Gertsch, Owner, Purcell Heliskiing

“Working with Groundswell was a life-changer. Scott has tons of know-how, a seemingly endless supply of ideas, and just so much enthusiasm for seeing you succeed. You could put him in just about any situation and he'll bring positivity, ingenuity and the latest things he's learned to the table for you.”

SERVICES
Business Strategy
Launch Plan
Content Marketing Systems
Marketing Plan and Templates
Delivery and Training
Film and Photo Content

Project Summary
We first worked with Purcell Heliskiing to optimize their marketing programs and train their team on the execution of ongoing marketing and advertising efforts. By re-mapping the customer journey, we evolved the process of increasing conversions and customer intimacy.

After 45 years as a family-owned business, Purcell was ready to re-imagine what was possible for their business. Through ongoing strategy and mentorship, we built new financial and business models. We also developed a content program and branded an evergreen lead magnet, The Yodel, the centrepiece of building a strong database and customer engagement.

Purcell now enjoys higher profits with less moving parts and an elevated customer experience; overall, they’re now able to do more of what they love while working less.