Rūtsu
Matt Sadler, President/Founder at Rūtsu
“I lost a bit of verve after doing this for 35 years … It was becoming “We keep growing and we’re going to build this thing. Let’s hit a certain EBITA and it’s going to be a saleable asset.” Now I’m like, “My god. This is my destiny.” As Scott’s brought a lot of that out … I’m excited to get out of bed. I’m excited to build leadership within my culture”
SERVICES
Brand Guide
Business Strategy
Launch Plan
Content Marketing Systems
Marketing Plan and Templates
Delivery and Training
Paid and Ongoing Campaigns
Events / Customer Experiences
Film and Photo Content
SUMMARY
We created a vibrant new brand strategy that pulled together three companies, blended together through acquisition. This included a new umbrella brand name that connected to the “roots” of the founder and forming a powerful new vision and clear foundation.
Groundswell also designed new lines of business, programs, and revenue opportunities as part of this strategy. The founder’s brave vision to expand what was possible co-created one of the most exciting brands we have launched to date with a deep connection to purpose, impact, and community. Rutsu is now more profitable, attracting better people and creating a compelling culture with this new vision.
Watch Rūtsu’s brand reveal
