SERVICES
Business Strategy
Launch Plan
Content Marketing Systems
Marketing Plan and Templates
Delivery and Training
Film and Photo Content

Project Summary
When lightening in the bottle happens you need to capture it. This brave founder is disrupting a new cateogory of fitness and making a positive impact that is attracting new business growth at a franchise level and building customer growth at a new exponential rate.

With Vertica, we co-created a new brand name and strategy that reflected this mission, and vision of the founder. The brand strategy extened beyond being attractive to new franchise owners, capturing the hearts of people with the mission and branded tagline “Every Body Belongs”. When you look up the definition of building a groundswell movement this brand will likely be at the top of the list of examples.

In 1 year, Vertica has double sales, attracted multiple new franchise owners from the brand alone, and pre-sold memberships to new store openings, among other amazing results.